About Us



Based in Geelong, Victoria our journey began
in 2003 with a commitment to providing women
with quality fashion pieces a easy-to-find locations.
Twenty inspiring years later, our vision remains the same.


You may have met us before within the walls of one of our stockists. From Myer, The Iconic, Edge Clothing & plenty more, the heart of our brand beats stronger with the support of our wholesalers.

A new chapter in our journey was carved out in November 2016, with the launch of our very own online store www.allabouteveclothing.com. With each year, our website reaches new heights and we still get so excited by seeing new and familiar names when we pack orders.


Earlier in 2023, we proudly launched AAE.Active - our new, ongoing range curated for the everyday active. Our focus was to create quality athleisure pieces so our customers can comfortably run their daily errands in style.

We entered our runway era in May 2023, and hosted our very own show during Sydney Fashion Week. Showcasing our AAE.Active Jordan Collection, we had the most perfect day and felt so inspired seeing our pieces featured on our pink carpet.

Our future has never looked more exciting and we can't wait to share it with you.
In less than a couple of months, we'll be opening the doors to our very first retail store - Westfield Knox.
We're so excited to offer you the full Eve experience in our luxe new walls.

Our team has so much passion, inspiration and creativity to share with you.
This is only the beginning.